"The best and most beautiful things in the world can not be seen, nor touched…but are felt in the heart."
Helen Keller

Welcome to Touching Hearts, Touching Minds

Join WIC programs across the nation in revitalizing nutrition education

The strategies and materials on this website differ from traditional nutrition education approaches. Because emotions, not logic or facts alone, drive behaviors, this new approach represents an exciting opportunity for interacting with people that will lead to behavior change. These materials highlight emotion-based benefits of making eating and activity changes in addition to the logical, rational benefits of taking action.

Expect renewed passion and a revitalized sense of purpose as you harness the power of emotion in your nutrition education programs.

Change yourself to change others.

Emotion-Based Messages